Oct 18, 2017
Today's episode is brought to you by Unconditional Media, the digital marketing team for therapists, specializing in Google Adwords, Search Engine Optimization (SEO), and custom website development. Book your free consultation at:
Offering a free 15-20 minute phone or Skype consultation to a prospective client is a popular approach of many private-pay therapists, and one that can really pay off if you know how to handle it well. On the other hand, if it doesn’t go well, it can discourage a client from further pursuing therapy with you.
How does it usually go for you?
As I’ve said in an earlier post, when clients finally take the next step of calling you, they’re ready for their search for a new therapist to be over. Your job is to make this easier for them, to make it clear that yes, they’re in the right place. In fact, I often use that very language. Here are my 6 essential tips for navigating that first phone call:
What is your current conversion rate for when clients call? How many book that first appointment with you? How could you improve your approach to this critical aspect of your business?